Lead to Win. Win to Govern. Govern to Transform.

At The President's Team, we don't advise campaigns: we build governments. We combine political intelligence, institutional strategy, and high-impact storytelling for leaders who not only want to win, but to transform. With experience in major international forums, we accompany leaders who seek power not for its own sake, but to use it.

The President's Team

EXTERNAL POLITICAL AND INSTITUTIONAL CABINET

About us

We are a team of senior consultants in political strategy, electoral campaigns, and institutional affairs, with experience in electoral processes and political leadership projects across Spain and Latin America.

Our approach combines political analysis, strategy, narrative, and execution, supporting leaders who not only aim to win elections but also to build strong governments and transformative projects.

We understand the inner workings of politics, the dynamics of political parties, and the complexity of electoral cycles, which allows us to design realistic, competitive strategies focused on achieving victory.

45%+

Projected vote share before the campaign

20 Years +

Of political experience

Advisory

Political intelligence

We analyze the political, institutional, and geopolitical context to identify risks, opportunities, and electoral scenarios:

Political and electoral analysis
Monitoring of the political and
geopolitical environment
Territorial and geolocated
analysis

Government estrategy

We design the strategic architecture of the political project, aligning the campaign, leadership, and governance:

Political and government strategy
design
Political and institutional agenda
War Room
Strategic action plans

Institutional and political narrative

We build strong political narratives that connect leadership, the project, and society:

Digital political strategy
Narrative and storytelling creation
External Cabinet Management
Digital campaigns

Political intelligence applied to the campaign

Political intelligence applied to electoral victory and governance.

Our methodology integrates political analysis, institutional strategy, and narrative creativity to design solid campaigns and political projects capable of governing.

We work from within the teams, combining strategic vision, fast decision-making, and disciplined execution.

Team

The President’s Team is made up of consultants with experience in political strategy, electoral campaigns, political intelligence, and institutional relations across various countries in Latin America.

Eduardo Hernández-Aznar

Political consultant and advisor in institutional relations.

Specialized in political strategy, strategic positioning, corporate diplomacy, lobbying and public affairs, as well as in the design and management of electoral campaigns.

Nicolay Hernández

Consultant in political intelligence, strategic analysis, and digital strategy.

Specialized in political narrative, digital communication, and the development of electoral campaigns focused on positioning and mobilization.